Key Takeaways
- Hungary has the EU’s priciest iPhone 17 Pro at $1,826. It also charges the EU’s highest standard VAT rate at 27%.
- Luxembourg has the EU’s cheapest iPhone 17 Pro at $1,492. It also charges the EU’s lowest standard VAT rate at 17%.
- Hungary’s VAT rate is 10 percentage points higher than Luxembourg’s. That gap tracks closely with the difference in their iPhone prices. VAT is the main reason identical iPhones cost different amounts across the EU.
iPhone 17 Pro Prices in EU Countries
| Country | Price (USD) | vs. US Price |
|---|---|---|
| Hungary | $1,826 | 155% |
| Sweden | $1,601 | 135% |
| Poland | $1,588 | 134% |
| Czechia | $1,585 | 134% |
| Finland | $1,578 | 134% |
| Portugal | $1,566 | 133% |
| Greece | $1,566 | 133% |
| Italy | $1,554 | 132% |
| Ireland | $1,554 | 132% |
| Denmark | $1,553 | 131% |
| France | $1,543 | 131% |
| Netherlands | $1,543 | 131% |
| Belgium | $1,543 | 131% |
| Spain | $1,531 | 130% |
| Austria | $1,508 | 128% |
| Germany | $1,508 | 128% |
| Luxembourg | $1,492 | 126% |
Source: Deutsche Bank Research Institute
Prices come from official Apple store websites or from online retailers where Apple does not sell directly. Ten EU member states are not included because Apple has no direct online store there: Bulgaria, Croatia, Cyprus, Estonia, Latvia, Lithuania, Malta, Romania, Slovakia, and Slovenia.
Hungary has the priciest iPhone 17 Pro in the EU. Buyers there pay $1,826 for the 256GB model.
In the US, the same phone costs $1,181. Hungary’s price is 155% of that.
Türkiye charges even more than Hungary. The same phone costs $2,592 there.
Türkiye adds an extra tax on top of VAT. Its currency has also lost 92% of its value against the dollar over the past decade.
Inside the EU, no extra tax explains the price gap. VAT accounts for most of it.
Unlike US sales tax, EU VAT is built into the advertised price. What a customer sees online is what they pay.
The EU’s VAT Extremes Set Both the Highest and Lowest iPhone Prices
Hungary charges the EU’s highest standard VAT rate, 27%. That helps explain why its iPhone 17 Pro is also the EU’s priciest, at $1,826.
Luxembourg sits at the other end. It charges the EU’s lowest standard VAT rate, 17%.
Its iPhone 17 Pro is also the cheapest in the bloc, at $1,492.
Hungary and Luxembourg mark the two extremes in both VAT and iPhone price. Not every country in between follows this pattern as closely.
France, the Netherlands, and Belgium price the iPhone 17 Pro identically, at $1,543. Their VAT rates differ.
Ten EU countries do not appear in this comparison. Apple has no direct online store in Bulgaria, Croatia, Cyprus, Estonia, Latvia, Lithuania, Malta, Romania, Slovakia, or Slovenia.
Retail listings in those countries cluster roughly between $1,130 and $1,500. That range overlaps with the countries Apple does sell to directly.
Wherever Apple sets the price itself, VAT still marks the boundaries. The country with the highest rate has the priciest iPhone. The country with the lowest rate has the cheapest one.
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