Key Takeaways
- Around 39% of the EU population (aged 16-74) report that they don’t need AI, making it the most common reason for not using generative AI.
- Poland (54.48%) leads the list of EU countries that believe there is no need for AI.
- Low usage and “no need” go together. Countries like Poland (54.48% reporting “no need” vs 22.7% usage) and Romania (42.76% vs 17.8%) show that where AI use is lowest, there are also more people saying they don’t need it.
- Workplace exposure shapes adoption. Many firms do not adopt AI due to uncertainty in its impact on productivity and return on investment. Some believe that their existing tools are efficient. These limit how often people encounter and practice AI in daily life.
- Awareness and skills gaps remain. AI use is higher among younger and more educated groups, while others report not knowing AI tools or how to use them.
- Privacy concerns still matter. Around 48.8% of EU enterprises that considered AI cite data protection risks as a barrier, reinforcing hesitation among users.
- AI adoption in the EU is increasing, but it is still seen as optional rather than necessary, especially in countries where it is not embedded in everyday tasks.
In 2025, an average of 32.7% of EU residents aged 16-74 reported using generative AI tools. This means most people in European Union countries still do not use AI.
EU Countries with the Highest “No Need for AI” Shares
| Rank | Country | No Need (%) | Don’t Know It Exists (%) | Don’t Know How (%) | Privacy, Security, Safety Concerns (%) | Other (%) |
|---|---|---|---|---|---|---|
| 1 | Poland | 54.48 | 5.62 | 4.18 | 1.57 | 1.12 |
| 2 | Germany | 48.85 | 1.91 | 3.72 | 5.49 | 2.35 |
| 3 | Bulgaria | 45.48 | 6.33 | 9.33 | 1.81 | 1.39 |
| 4 | Czechia | 45.25 | 2.89 | 6.59 | 1.75 | 2.69 |
| 5 | Italy | 42.80 | 2.98 | 13.77 | 3.82 | 3.70 |
| 6 | Romania | 42.76 | 13.14 | 13.79 | 1.88 | 3.82 |
| 7 | Slovakia | 42.43 | 4.36 | 6.13 | 4.64 | 4.14 |
| 8 | Latvia | 39.98 | 6.61 | 11.08 | 1.70 | 1.76 |
| 9 | Estonia | 39.92 | 1.71 | 4.70 | 0.71 | 1.12 |
| 10 | Croatia | 39.56 | 4.35 | 8.26 | 1.72 | 4.47 |
| — | EU Ave. | 39.25 | 5.17 | 8.41 | 4.43 | 3.28 |
Source: Eurostat
Percentages are based on all individuals aged 16 to 74 in each country. Values represent the percentage of individuals reporting reasons for not using generative AI*, with multiple responses possible.
*Generative artificial intelligence (AI) refers to systems that create new content (e.g., text, images, or code) based on patterns learned from existing data, in response to user prompts or instructions.
One of the most common reasons is simply that many do not see a need for it, with around 39% of the EU population reporting this.
This perception is strongest in countries where overall AI use is also low.
- Poland: 54.48% say “no need” vs 22.7% who used AI
- Bulgaria: 45.48% vs 22.5%
- Italy: 42.80% vs 19.9%
- Romania: 42.76% vs 17.8% (lowest in the EU)
In these places, more people report that AI is unnecessary than report that they actually use it. This shows that AI has not yet become a normal part of daily life in some EU countries.
Across the European Union, many firms that consider AI are yet to adopt it. The most common reasons include:
- unclear impact on productivity
- uncertainty about return on investment
- the belief that existing tools are sufficient
In countries where AI is not widely used in workplaces or in public services, people are less likely to encounter it in daily life. As a result, AI is often seen as optional rather than essential
Germany shows a similar pattern. AI adoption in firms is uneven, with many companies citing a lack of skills, unclear use‑cases, and privacy concerns as barriers. This is consistent with individual‑level data showing a large share of Germans (48.85%) reporting ‘no need’ for AI tools, alongside other reasons.
Similar factors appear across several EU countries. Some people say they do not know AI tools exist or do not know how to use them, pointing to gaps related to AI use:
- AI use is much higher among younger, more educated groups, while older adults and those with lower digital exposure are less familiar with these tools.
- Many people still rely on basic digital tools, which limits their exposure to AI‑enabled services.
- Lack of expertise and training is a key reason why firms do not adopt AI,
These reasons reinforce why AI remains optional in many workplaces. For many people, the issue is not access, but whether they have enough familiarity and confidence to use AI in practice.
Where do EU countries commonly use AI? ->
At the same time, privacy and security concerns remain relevant. Nearly half of the EU firms that considered AI cite data protection and privacy risks as a barrier [2]. In a regulatory environment shaped by GDPR and the EU AI Act, these concerns play a clear role in how both companies and individuals evaluate AI tools.
AI use is increasing across the European Union, but unevenly. For many people, it is still not part of everyday tasks or workplace routines. As long as exposure remains limited and benefits are unclear, AI is more likely to be seen as optional and therefore unnecessary across many EU countries.
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References
- https://ec.europa.eu/eurostat/databrowser/view/isoc_ai_iaiuxr/default/table?lang=en&category=isoc.isoc_i.isoc_ai
- https://ec.europa.eu/eurostat/statistics-explained/SEPDF/cache/106920.pdf
- https://www.oecd.org/en/publications/the-adoption-of-artificial-intelligence-in-firms_f9ef33c3-en.html
- https://ec.europa.eu/eurostat/web/products-eurostat-news/w/edn-20260210-1
- https://digital.nemko.com/news/ai-adoption-surges-unevenly-across-eu-new-data-reveals
- https://www.sciencedirect.com/science/article/pii/S0160791X21001172
- https://www.inta.org/perspectives/features/how-the-eu-ai-act-supplements-gdpr-in-the-protection-of-personal-data/





